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UK games publisher to sponsor Sky's Battlestar Galactica

LONDON - Digital Jesters, the new British games publisher, is to make its first foray into broadcast sponsorship, after signing a deal with Sky that will see its forthcoming title 'The Moment of Silence' become sponsor of Sky One's 'Battlestar Galactica'.

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'The Moment of Silence' will sponsor the worldwide premiere of the new 13-episode series from Monday October 18, and includes sponsorship of the mini-series.

Digital Jesters' new sci-fi political thriller 'The Moment of Silence' is a cinematic adventure game set in a futuristic version of New York City. It is to be promoted via a series of opening and closing credits, break bumpers and branding on all promos across Sky's wholly owned channels. Creative will be produced in-house by Sky Creative Agency. The deal was negotiated by Mark Gibson from Badge Media.

Leo Zullo, marketing director of Digital Jesters, said: "With its lavish production values, a complex sci-fi storyline and brilliant action sequences, 'The Moment of Silence' is the perfect game to sit either side of such a breathtaking TV show.

"Just as 'The Moment of Silence' breaks new ground for adventure games, so 'Battlestar Galactica' redefines television science fiction. As this is our first-ever TV sponsorship deal, we needed to pick the right vehicle, and 'Battlestar Galactica' hits exactly the audience we're aiming for."

'Battlestar Galactica' is a complete re-imagining of the original 1970s hit. The new series picks up where the mini-series finished with the 12 colonies of man destroyed after a 100-year war with the Cylon Empire.

It stars Mary McDonell as President Roslin and Edward James Olmos as Commander Adama. There have been a few changes, Starbuck is now a woman, but the mission, to find the mythical planet Earth, remains the same.

'The Moment of Silence' game will be released on November 5.

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