Electronic Data Response hires MacDonald as sales head

LONDON - Electronic Data Response, which manages 6m email and postal addresses for leading internet companies, has appointed Nerissa MacDonald as head of agency sales.

MacDonald is charged with boosting agency sales through email, postal, SMS and network opportunities. She will take responsibility for the sales and marketing strategy development, as well as pushing sales for email and web advertising.

James Morris, managing director of EDR, said: "We are delighted to have Nerissa joining us, her wealth of experience in online marketing will strengthen our team."

Previously, MacDonald worked at Consodata and Buongiorno Vitaminic as sales account manager.

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