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ValueClick launches direct response unit for online

NEW YORK - ValueClick, the online marketing company, has launched a direct marketing unit in the US that promises to simplify the interactive direct response advertising process.

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ValueClick Direct will advise marketers on using online for direct response results. It offers multiple distribution options, including online advertising on the ValueClick Media advertising network, co-registration and email marketing.

The company says that the service can be used for a range of objectives, including attracting online and offline store traffic, recruiting suitable sales leads and driving sales in a cost-effective manner.

David Yovanno, general manager of ValueClick Media, said: "Direct combines our highly consultative approach with extensive targeting and optimisation to generate leads and drive sales through a variety of delivery methods and pricing options."

ValueClick Direct is currently in the US only and will not affect ValueClick's UK operations.

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