Walters returns as an elf for Asda Christmas campaign

LONDON - Asda's Christmas TV campaign breaks this Friday with Julie Walters returning to promote the supermarket chain's seasonal savings by appearing as an elf popping in and out of an advent calendar.

Walters also appeared in Asda's 2003 Christmas campaign. According to creative agency Publicis, using Walters ensures a "special merriment" that gives the campaign a very different feel to the usual work for the retailer. However, the Asda price promise remains the centre of the campaign.

In this campaign, Walters is seen chatting to Father Christmas on her mobile, extolling the virtues of Asda's latest product offering alongside the retailer's continued low price, high quality promise. As she opens doors in the giant advent calendar, each new door reveals a new festive saving and a "Christmas full of low price surprises" message.

The campaign was written and art directed by Andy Wakefield, creative director at Publicis, and directed by David Evans and Ian Giles through Annex Films. Media planning and buying was through Carat.

Wakefield said: "By popular demand, Julie Walters returns to brighten up our Christmas with a whole host of elf jokes."

Chris Pilling, marketing director at Asda, said: "Asda is streets ahead in providing quality products and food at low prices, illustrating to our customers that you don't have to pay a fortune to live and eat well, especially at Christmas."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners