Additional Information


Content

Greater China: Tequila takes on China CRM remit for Chivas Regal

SHANGHAI: Pernod Ricard (China) has selected Tequila\ China to manage CRM activities for its Chivas Regal brand. The agency will manage customer relationships across a range of touch points, including online, telephone, DM and face-to-face events.

Share this article

"Tequila's CRM team was chosen for its understanding of how to deliver our brand message and experience through customer relationship management," said Julien Hemard, marketing director at Pernod Ricard China.

"Tequila has developed a CRM programme which will build on Chivas' global campaign 'This is the Chivas Life'."

After previously being awarded the launch of 'super-premium' whisky Chivas Regal 18 in China, the appointment consolidates TBWA\G1 and Tequila's responsibilities for the Chivas brand on the mainland.

"The addition of the CRM business to the portfolio of responsibilities we currently undertake for Chivas in China, helps us ensure that all elements of the marketing mix, including the formation of unique one-to-one brand relationships, are true to the brand essence," said Gavin Heron, managing director at TBWA\G1. "We can now be confident that each and every connection between Chivas and the consumer creates a total brand experience."

This article was first published on Media Asia

More about

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^