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Triumph launches new site as part of marketing push

LONDON - Triumph, the motorcycle manufacturer, has launched its new international website as part of a global trade advertising campaign for its bikes and accessories.

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The new site, designed by E3 Media, is targeting Triumph's nine key markets: the UK, US, Japan, Italy, Germany, the Netherlands, France, Scandinavia and Benelux.

Andrea Friggi, corporate identity and communications manager for Triumph, said: "The web will play a central role in forging strong and longer-lasting relationships with our riders."

As well as giving information about Triumph's products and dealers, the website also has a section dedicated to Riders Association of Triumph, otherwise known as the RAT pack, and is aiming to create a community online of Triumph riders.

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