Triumph launches new site as part of marketing push

LONDON - Triumph, the motorcycle manufacturer, has launched its new international website as part of a global trade advertising campaign for its bikes and accessories.

The new site, designed by E3 Media, is targeting Triumph's nine key markets: the UK, US, Japan, Italy, Germany, the Netherlands, France, Scandinavia and Benelux.

Andrea Friggi, corporate identity and communications manager for Triumph, said: "The web will play a central role in forging strong and longer-lasting relationships with our riders."

As well as giving information about Triumph's products and dealers, the website also has a section dedicated to Riders Association of Triumph, otherwise known as the RAT pack, and is aiming to create a community online of Triumph riders.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners