Additional Information


Content

Orange jumps on Band Aid wagon with charity ringtone

LONDON - Orange, the mobile phone operator, is supporting this year's Band Aid tune by making a ringtone of the song downloadable for Orange customers.

Share this article

Proceeds generated from downloads of the song 'Do They Know It's Christmas' will be donated to the Band Aid Trust.

At the same time, the track has been rushed out to music download sites ahead of its appearance in stores next week. Sites including My Coke Music, Tiscali, NTL, Wanadoo, Virgin Megastore, MSN, Virgin.net, MTV, HMV, and Napster, will sell the song as a download starting today.

There is also a site, which will offer the download, a link to pre-order the CD and the opportunity to make a financial donation to the trust.

The song, originally recorded in 1984, has been re-recorded in time for Christmas this year by a host of artists including U2's lead singer Bono, who appeared on the original, Coldplay's Chris Martin, Robbie Williams and Justin Hawkins, lead singer of The Darkness.

The ringtone is available now, a week ahead of the official launch of the single, in a variety of formats.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^