Deutsch facing a review of $120m Revlon ad account
NEW YORK - Revlon, the US cosmetics giant, is reviewing its $120m (£64.6m) creative account, currently held by the Interpublic Group agency Deutsch.
The company has confirmed reports of the review, but details of the pitch list have not been revealed at this stage.
Deutsch's latest campaign for Revlon is an epic celebrity spot starring Halle Berry, Julianne Moore, Eva Mendes and Jaime King, and largely avoids product shots. Susan Sarandon and Kate Hudson have been signed by Revlon to appear in a new campaign starting next year.
The review comes a week after Revlon said that sales had fallen by 7% over the past quarter, reporting a loss of $91.6m.
Deutsch first started working on the Revlon brand Almay in 2001 and, in February 2002, it was handed the flagship cosmetics account, taking over from Kirschenbaum Bond & Partners only weeks after the agency had launched a new campaign.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- SHOPPER MARKETING ACCOUNT HANDLERS - London agencies - £38k-55k (perm & freelance) Judi Patton £28-£55k- plus bonus and benefits, London
- head of new business > #1 DIGITAL & CONTENT AGENCY collectivo £60k-£80k plus agency bens, Central London
- Account Director Ball & Hoolahan £55,000 per annum, London
- Senior Account Manager - [Retail / Digital] - Superb agency! £35k - £39k Fill Recruitment Ltd £35k - £39k + bonus & benefits, Central London
- Marketing Manager - FMCG - London or Home counties Stonor £45,000 - £55,000 dependent on experience , London, Essex, Bucks or Oxon
- Creative Director The Marketing Practice Up to £120k dependant on experience , East Hendred, near to Didcot in Oxfordshire