Deutsch facing a review of $120m Revlon ad account
NEW YORK - Revlon, the US cosmetics giant, is reviewing its $120m (£64.6m) creative account, currently held by the Interpublic Group agency Deutsch.
The company has confirmed reports of the review, but details of the pitch list have not been revealed at this stage.
Deutsch's latest campaign for Revlon is an epic celebrity spot starring Halle Berry, Julianne Moore, Eva Mendes and Jaime King, and largely avoids product shots. Susan Sarandon and Kate Hudson have been signed by Revlon to appear in a new campaign starting next year.
The review comes a week after Revlon said that sales had fallen by 7% over the past quarter, reporting a loss of $91.6m.
Deutsch first started working on the Revlon brand Almay in 2001 and, in February 2002, it was handed the flagship cosmetics account, taking over from Kirschenbaum Bond & Partners only weeks after the agency had launched a new campaign.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Regional Corporate Senior Executive - Volunteer Fundraising (Home Based) Cancer Research UK £25000 - £29000 per annum + Car + Excellent benefits, Nationwide
- Regional Corporate Executive - Volunteer Fundraising (Home Based) Cancer Research UK £20000 - £24000 per annum + Car + Excellent benefits, Nationwide
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k Judi Patton £40k-£50k plus excellent benefits, London (Central), London (Greater)
- Digital Delivery Manager Cancer Research UK £35000 per annum + excellent benefits, London
- BTL AGENCY ACCOUNT HANDLERS - integrated, shopper, sales promotion, retail, digital Judi Patton £22K-£55K, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...
- Client Partner The Great & The Good £80000 - £90000 per annum + significant benefits, London