Additional Information


Content

Beckham among stars in latest London 2012 campaign

LONDON - David Beckham puts in a tongue-in-cheek performance as one of a host of celebrities starring in a promotional film to support London's bid to stage the Olympics in 2012.

Share this article

The video, being made available through bid organisation London 2012's website from today, has been launched to promote the bid overseas and has also been sent to the International Olympic Committee.

The full details of London's bid were revealed today as Prime Minister Tony Blair said that it was within Britain's grasp.

The film, called "sport at heart", involves a number of scenarios set in London featuring British celebrities, all linked by an aspiring female jogger running past some of the capital's most recognisable landmarks.

In the tongue-in-cheek film, Beckham is seen taking inspiration from the passing runner to find the answer to a crossword clue while sitting in a London cafe.

"I was born in Leytonstone in Waltham Forest, one of the host boroughs for the London Olympics, and I played football on Hackney Marshes as a kid, so I'm very keen to support the 2012 bid," Beckham said. "It would be great if the games came to Britain where people really appreciate their sport."

Also appearing in the film is Sir Roger Moore, who reprises his James Bond role outside the M16 building on the Thames, and Olympic rower Matthew Pinsent is seen in a dinghy on the Serpentine.

Others featured include the actresses Dame Helen Mirren and Martine McCutcheon, as well as Olympic double gold medallist Kelly Holmes and the gold-winning boxer Amir Khan.

This is London 2012's most ambitious promotional film yet in terms of star appeal, with previous promotional efforts featuring footage of former Olympians and a film fronted by TV presenter Sue Barker.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014

 

Forget about the BRICS External website

by Dan Foreman, 17/04/2014

 

Back to top ^