Dentsu takes top prize for J-Wave at London awards

LONDON: Japanese agencies have brought home two of the seven grand prizes at this year's London International Awards.

Dentsu claimed the top honour in the outdoor section for its work for new radio station J-Wave, in which the Japanese agency arranged for hundreds of green lights in the windows of a skyscraper to dance in sync with the station's announcements and music.

Meanwhile, NEC Media Products scooped the interactive media category for the agency's Ecotonoha Project, which encourages people to write to a virtual tree. NEC plants a real tree on Kangaroo Island in Australia for every 100 messages the virtual tree receives.

The seven grand prizes, which also included winners in the design, package design, print, radio and television/cinema categories, were selected from 14,716 entries from 75 countries.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners