Additional Information


Dentsu takes top prize for J-Wave at London awards

LONDON: Japanese agencies have brought home two of the seven grand prizes at this year's London International Awards.

Share this article

Dentsu claimed the top honour in the outdoor section for its work for new radio station J-Wave, in which the Japanese agency arranged for hundreds of green lights in the windows of a skyscraper to dance in sync with the station's announcements and music.

Meanwhile, NEC Media Products scooped the interactive media category for the agency's Ecotonoha Project, which encourages people to write to a virtual tree. NEC plants a real tree on Kangaroo Island in Australia for every 100 messages the virtual tree receives.

The seven grand prizes, which also included winners in the design, package design, print, radio and television/cinema categories, were selected from 14,716 entries from 75 countries.

This article was first published on Media Asia

More about

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^