Folk overhauls mobile technology firm Bango's image

LONDON – Folk has designed a fresh brand identity for mobile internet technology company Bango to give it a more consumer-led look.

The new design is based on the concept of a 24-hour clock, with Folk creating a bright colour palette designed to reflect the changing face of the mobile industry.

Bango marketing manager Sarah Keefe said: "Folk has equipped us with an utterly stunning new brand identity that will not only work superbly with our consumer and business customers, but very much reflects what we stand for as a business."

The new design will be used across Bango's brochure, online and Wap activity as well as its stationery, signage, newsletter and exhibition boards.

Matt Butterworth, Folk managing director, said: "We wanted to create a brand that stood apart from many of the traditional stereotypical technology companies out there.

"Our strategy was therefore not to focus too heavily on the product but instead concentrate on the aspirational qualities of the delivery and the emotions attached to it."

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