Jerry Hall turns into Grace Kelly for Goldsmiths campaign
LONDON – Texan model Jerry Hall has been signed as the new face of jewellery chain Goldsmiths in a campaign that makes the 48-year-old model look like 50s actress Grace Kelly, as she was aged 24.
Model-turned-actress Hall has reported been paid £300,000 to star in the ads, which are to be rolled out across 170 nationwide Goldsmith's stores in a campaign that will run until next spring.
The former wife of Rolling Stones frontman Mick Jagger was photographed by David Bailey and made to look like 50s screen siren Kelly, when she was photographed in 1952 aged 24.
Hall has the same curls, expression, demeanour and youthful looks as Kelly for the heavily airbrushed ads.
Hall has had her wrinkles, veins, loose skin and shadows removed from the photograph and her eyes and teeth have been whitened, as well as her hair smoothed and eyebrows and eyelashes retouched.
Hall also reportedly got to keep all the jewellery she wore during the shoots.
In 1956, Kelly married Prince Rainier of Monaco to become Princess Grace of Monaco. She died in 1982 after her car went off a cliff-top road in the principality.
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