Additional Information


Heinz tomato ketchup guinea pig ad criticised by RSPCA

LONDON – A new Heinz ad featuring a guinea pig being fed tomato ketchup has come under fire from the RSPCA, which claimed it could cause copycat behaviour from children.

Share this article

The ad, created by Leo Burnett for Heinz, is running as part of a sponsorship campaign on ITV's 'Emmerdale'. It shows a guinea pig eating a lettuce leaf then drinking from a bottle of ketchup instead of a water bottle with the strapline: "You can't eat without it".

The RSPCA said that the ad could encourage children to replace essential guinea pig food with ketchup.

An RSPCA spokeswoman, said: "We are concerned about child copycat incidences arising from this ad. Hay, grass, cereal mix and water are an essential part of a guinea pig's diet and in no case should water be replaced with ketchup."

Heinz said it would not stop broadcasting the ad because it believed that viewers would see the humourous side as intended.

Despite its opposition, the RSPCA said it had no intention of trying to get the ad banned.

"No guinea pigs have been harmed during the making of this ad so we will not go directly to Ofcom, but all we can say at this stage is we are very unhappy about the ad," the spokeswoman added.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Native can be networked External website

by Francis Turner, 22/04/2014


Why small data matters External website

by Tony Quin, 22/04/2014


Back to top ^