Maxim in cross-media poker tie-up with Victor Chandler

LONDON – Dennis Publishing has signed a six-figure partnership deal with Victor Chandler Poker, promoting an online poker tournament through Maxim and Inside Edge, which will culminate in a grand final event hosted by Maxim and VC Poker.

The deal for the Maxim King of Poker Tournament in association with VC Poker was negotiated between Dennis Creative Solutions' Amanda Campbell, Inside Edge advertising manager Tim Farthing and Simon Prodger, Victor Chandler marketing manager.

It gives Maxim readers the opportunity to play in weekly online poker tournaments hosted by VC Poker between January and June. Winners will get prizes as well as the chance to qualify for the grand final live event in June.

Maxim and Dennis's gambling magazine Inside Edge will promote the tournament in their pages and online, and also produce a tuition-based "A to Z of Poker" supplement.

Simon Clark, group advertising director at Dennis Publishing, said: "The King of Poker Tournament is a very exciting concept that has huge potential for Dennis Publishing and Victor Chandler, as this is such a unique cross-media deal including Maxim and Inside Edge magazines and online.

"It is also a fantastic opportunity for Dennis Publishing to offer its readers and online users the chance to be involved in such a large event and creates total interaction with those who enter."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners