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Caspian targets fundraisers with charity supporters file

LONDON – Caspian List and Data Management has launched Charity Supporters, a new file of 1.4m names designed especially for fundraising campaigns.

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The list is pooled from a number of commercial organisations, and charitable cause information has been collected as part of their customer communications strategy.

Data is selectable with core demographics such as gender, age, income, presence and age of children, as well as cause supported and method of donation. The file can also be broken down by newspaper readership.

Causes supported include animal welfare, cancer, children, disabled/handicapped, disaster relief, elderly, environment, homeless, medical and wildlife. Some of the data is also selectable by method of donation.

Sue Dyer, director at Caspian LDM, said: "Charities are constantly looking for new sources of responsive data for their direct mail campaigns -- we anticipate a high level of interest in this list, given that we can target a specific cause."

Caspian LDM, which was launched in May as a sister company to Caspian Partnership, says the base rental is £110/1,000 and includes up to four demographic selections. Cause supported and method of donation are £10/1,000 each.

Other lists currently managed include: ConsumerHouse, Cardata, Craft and Sewing Enthusiasts, King's Camp Buyers, London Diplomatic Association, Selectyoumail, TravelPlus and The Megafile.

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