Bullring attracts shoppers with River Publishing title

LONDON – The Bullring, Birmingham's new shopping centre, has awarded River Publishing the contract to publish a new 24-page customer magazine, following a three-way pitch.

The magazine's purpose is to increase awareness of the Bullring and attract new customers to it. It will be door-dropped to 200,000 addresses in key target areas within a 40-mile radius of the shopping centre.

Edward Axon, deputy managing director of River Publishing, said: "Bullring has added a new dimension to Birmingham's city centre, introducing a true destination shopping experience.

"The River Publishing team are delighted to be working with people who have an innovative approach to attracting innovative shoppers to what is an extremely inspirational destination."

The Bullring was built at a cost of more than £500m and houses 150 retail outlets including outlets such as Selfridges, Zara and Reiss.

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