Royal Mail updates brand imagery with informal photos
LONDON – Royal Mail has commissioned new photography from design agency Start Creative as part of the revamp of its brand identity.
The images, warm and informal in nature, are designed to support Royal Mail's brand principles of being straight, personal and bold.
They range from graphic abstracts to more literal, illustrative shots and portray a diverse range of locations and subject matter.
Start gave photographers Simon McComb and Iain Crockart a number of briefs within which they had free reign.
David Shalam, creative director at Start, said: "Royal Mail's new approach to photography requires a braver approach to commissioning and briefing. The reason for this is simple: capturing more honest and spontaneous results requires a more honest and spontaneous approach."
The new images will have a wide range of uses across Royal Mail and will be deployed as part of its brand imagery in below-the-line, website, PR and internal communications.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Senior Mobile Manager Ultimate Asset £35000 - £50000 per annum + excellent benefits, City of London
- International Marketing Manager Ball & Hoolahan £50,000 + Car/Car Allowance, London
- Senior Data Planner - Superb Agency - Soho - up to £50k Fill Recruitment Ltd to £50k + great benefits, Soho, London
- Senior Brand Manager - premium Jarlett de Grouchy £48000 - £60000 per annum + car, West London
- PR Account Manager Pitch Consultants £25000 - £32000 per annum, Warwickshire
- Senior Account Director - B2B - Reading David Thatcher Recruitment £50-65k, Reading