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McDonald's denies Harvey to star in post-I'm a Celeb ad

LONDON - McDonald's has denied that Brian Harvey, who continually complained of being hungry during his brief stint on ITV's 'I'm a Celebrity... Get Me Out of Here!', has been signed up to appear in an a new ad after walking out on jungle life.

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The ITV 'I'm a Celebrity' website reported today that Harvey, who proclaimed that the first thing he wanted when he left the jungle was a Big Mac, would be appearing in an ad for the fast food chain.

However, a spokeswoman for McDonald's said: "I can confirm we have no plans to involve Brian Harvey in any of our upcoming ads. Of course we're delighted he enjoys our Big Macs though -- perhaps he'll think about trying one of our new salads too when he gets back to the UK."

It is doubtful that Harvey, who once claimed to have taken nine ecstasy tablets in one night during a live radio interview that ended his singing career, has the image that McDonald's is looking for.

Its celebrity endorsers are usually of the clean-cut variety and previous ads have featured former England football captain Alan Shearer and former England rugby captain Lawrence Dallaglio.

Harvey had been struggling in the jungle, grieving for his grandmother, who died a few days before he entered. He faced hunger, as well as a difficult bushtucker trial called "House of Pies", but quit the show after a row with Janet Street-Porter over his farting. Brian broke wind near the cooking area and was berated for it. "First it was smoking. Now it's farting," he said.

He was followed out of the jungle by former All Saint singer Natalie Appleton, who quit after being voted for the fifth time to face a bushtucker trial. Last night, former lapdancer Nancy Sorrell left the jungle after polling the fewest votes of the remaining celebs.

'I'm a Celebrity' is renowned for its ability to resuscitate even the most flagging career, such as that of Tony Blackburn. Other stars to do well after appearing on the show include Tara Palmer-Tomkinson, who is now hosting the programme on ITV2; Peter Andre and Jordan, who have seen a miniature industry grow out of the relationship they developed earlier this year; and Linda Barker, who has appeared in numerous ads following her run in the second series.

Representatives of former bra model Soiphie Anderton have been pre-emptively been calling ad agencies around London to see if there any campaigns coming up that might be suitable for the former cocaine addict.

However, it is also famous for spawning rumours of advertising deals, including stories from the first series that John Fashanu would appear in ads for Ford motors, after being shown chanting "focus, focus, focus" to himself repeatedly.

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