Additional Information


Content

NRS adds computer game magazines to its main survey

LONDON – The National Readership Survey is to include 12 computer game magazines in its main survey of consumer's readership habits.

Share this article

Following a request from the Periodical Publisher's Association, the NRS has accepted that PlayStation, PC and Xbox titles are a growing importance in the mass media, attracting mainstream brand advertising.

In all, 12 magazines from the Future Network and Highbury Entertainment stable will be measured in the survey, including market leading titles The Official PlayStation2 Magazine, PC Gamer and XBM.

Phil Cutts, director of marketing for PPA and NRS board director, said: "Computer games magazines are an extremely important magazine sector that has for many years been under-researched by the industry currency. The new NRS figures, when they come available, should encourage mainstream advertisers to have a better look at this dynamic sector."

The computer games magazines will be measured on the main survey from January 2005.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^