Bafta hunts commercial partners ahead of site relaunch
LONDON - Bafta is hunting for prospective commercial partners and sponsors as it relaunches its website ahead of the film awards next January.
With the Orange British Film Academy Awards to take place in January 2005, Bafta is expecting increased traffic to the website and it plans to exploit this for commercial gain.
Simon Farley, head of development and corporate relations at Bafta, said: "The Orange British Academy Film Awards is seen by millions of people from around the world. The website is increasingly becoming the foremost source of information for the public and industry alike.
"We plan to work closely with a select number of prestigious companies who support our commitment to excellence and exclusively recognise these sponsors on our website."
Bafta has long been involved with interactive media, and introduced the Interactive Entertainment Awards as far back as 1997. There is now a second awards programme that has spawned from the first, recognising excellence in games.
Chris Searson, managing director of MitchellConnerSearson, said: "The Bafta Interactive Entertainment Awards are unique in that their primary focus is on innovation within our industry. The Bafta website needs to practice what the awards preach and get the public just as excited about the possibilities of creativity in interactive design and beyond."
MitchellConnerSearson won the Bafta project after a pitch against five other agencies. The website relaunch is to be followed by the introduction of a comprehensive extranet for Bafta members.
Kevin Price, chief operating officer of Bafta, said: "The Bafta website is a big project for us. MitchellConnerSearson won the account because it took time to understand our needs. But it also added extra value above-and-beyond our original brief, by providing analysis of how members and the world at large are using our site."
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