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Mobile lapdancers land Stringfellows in trouble with ASA

LONDON – The advertising watchdog has told Stringfellows lap-dancing club to pull its mobile poster advertising because it is likely to cause 'serious or widespread offence'.

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Two mobile posters for special events at the club attracted complaints. A complaint about a poster headlined "Sexy lingerie party, 100 nude dancers", which featured a young woman wearing lingerie and sitting on a chair with her legs apart, said it was suggestive and degrading to women.

Another complainant was offended by a second poster advertising a St Trinian's Party, featuring two young women wearing school uniforms, miniskirts and lingerie, and flashing their underwear.

The Advertising Standards Authority criticised Stringfellows for its use of an untargeted outdoor medium.

Stringfellows had defended itself by saying the aim of the posters was not to shock but to target an audience of City executives, and that the posters were no more offensive than generally accepted lingerie advertisements, such as Wonderbra's "Hello boys".

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