Government urged to fund TV ads to curb binge drinking
LONDON – UK charity Alcohol Concern has called on the government to fund TV ads to warn against excessive alcohol consumption in the light of the latest survey putting British teenagers among the worst for binge drinking in Europe.
In much the same way that the government backs campaigns against smoking, the problem of binge drinking should be addressed, Alcohol Concern said.
The Europe-wide survey revealed yesterday that the percentage of 15- to 16-year-old UK girls binge-drinking has increased from 27% to 29% in five years, so they now overtake boys, who have a figure of 26%.
The situation is worse in Ireland, where 33% of girls and 31% of boys admitted to regular binge drinking, according to the European Survey Project on Alcohol.
Geethika Jayatilaka, director of policy and public affairs at Alcohol Concern, said: "We need better health messages about drinking, which is not about changing morals or getting women back to the kitchen sink, but gives us the information we need to drink enjoyably but safely."
She also went on to attack the drinks industry and advertisers for targeting young women: "This is the first time that young women's binge drinking has overtaken young men's and this is of particular concern. The industry has developed new products, which are low calorie for example, aimed at appealing particularly to this group and being marketed in an increasingly aggressive way.
"If we are serious about tackling alcohol misuse they must take some responsibility for helping to challenge unsafe drinking behaviour," she added.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Vice President Marketing Communications Direct Recruitment £75,000 - £79,000, London
- Account Director - Integrated - [Digital / Promotions] - Dynamic agency! to £49k Fill Recruitment Ltd £45k - £49k + superb bonus & benefits, Central London
- Partnerships Manager Ball & Hoolahan £60,000 per annum, London
- Head of Marketing - Luxury Ball & Hoolahan £70,000 + benefits, London
- Brand Manager Ball & Hoolahan £38,000 per annum, South East
- Brand Communications Manager Ball & Hoolahan £40,000 + benefits, South East