TV ads up as C4, Five and multichannel boost audiences
LONDON - Advertising revenue across ITV, Channel 4, Five and multichannel increased by 6% in 2004 as audiences grew, according to Starcom's media market report.
Channel 4's weekly viewing figures are up 2% on the year, while Five is up 1% and multichannel viewing, because of Freeview driving digital penetration, is up by a whopping 10%.
BBC Two was the biggest disappointment, losing 9% of its weekly audience year-on-year. ITV and BBC One were down 4% on 2003.
"Fortunately for advertisers, increased demand is coupled with growth in commercial audiences, at the expense of the BBC," according to the report.
Despite 'I'm a Celebrity... Get Me Out of Here!' performing well for ITV, "it was too little to late" for the network's overall performance of the year, which fell 4% due to its summer schedule failing to attract audiences.
The report also reveals that "while there has been an upturn recently there are signs that this chase for ratings will have a detrimental long-term effect on the channel profile".
'Coronation Street' and 'Emmerdale' performed well for ITV over the year, as have ITV's digital channels with the successful launch of ITV3 and ITV2 increasing its audience share.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Business Development Executive Bullfrog Digital LTD Up to £30k + Commission and benifits, Shoreditch
- Head of Strategy, Insight & External Relations London & Partners COMPETITIVE + PRP + BENEFITS, London Bridge
- Account Director AF Selection £35,000 - £38,000 plus car, Birmingham
- Senior Account Manager Hot Cow Between £32,000 - £35,000 with discretionary bonuses., Near Chiswick Business Park, a fun and vibrant location to work with events, a lake and bars.
- Project Manager - Integrated / Digital - Superb London Agency Fill Recruitment Ltd £40k - £50k plus bonus and superb benefits!, Central London
- Global Insight Director Ball & Hoolahan £75,000 + CA + benefits, London