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BDH\TBWA wins integrated LG Electronics account

LONDON - BDH\TBWA has won the LG Electronics Air Conditioning integrated marketing account after a competitive pitch.

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The agency is briefed with creating brochures, business-to-business press advertising, direct mail, a website, event marketing and internal communications.

The target audience for BDH\TBWA's marketing will include architects and building consultants.

Tony Gittings, general manager of LG Electronics Air Conditioning, said: "The team impressed us by their ability to offer not only a great core idea but we felt they are well equipped to deliver that through a truly integrated approach to our specific audiences."

LG Electronics is a Korean electronics giant, established in 1958. It is on the verge of handing its €40m (£28m) pan-European advertising account to Euro RSCG London.

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