Westminster council tranforms identity with new design
LONDON - Two graphic designers have used 'functional, beautiful and usable' design to revamp Westminster City Council's identity and marketing materials.
The transformation has been achieved with a series of initiatives, such as an internal communications campaign that achieved 94% recognition across the council.
The designers, Michelle Moore and Clym Sutcliffe, spent the last year educating council officers about what graphic designers could achieve with more time to plan and develop ideas to create a more responsive identity.
Moore said: "In some cases, such as the 'Leadership' campaign, the creative was strong enough for the identity to be the leading element in supporting PR and marketing activity."
Suttcliffe added: "The priority for a local authority is to have marketing materials that are easily understood by the target audience of residents, business and visitors."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Latest jobs Jobs web feed
- Marketing Manager Ball & Hoolahan £68,000 + Car/Car Allowance, London
- Category Insight Manager - 12 mths contract Tarsh Lazare Marketing Recruitment c.£50K-£56K + Benefits + Generous Bonus, Herts/North of London
- Senior Digital Delivery Manager Harvey Nash £55000 per annum + package, Nottingham
- Assistant Buyer - Global Tech Brand Aquent Up to £49,000 Dependent on Skills and experience, London
- Senior Digital Operations Manager Harvey Nash £50000 per annum + package, Nottingham
- Marketing Executive Blue Skies Marketing Recruitment £25000 - £30000 per annum, Benefits: Benefits, London