Additional Information


Mardev launches prospect matching service for updated DecisionMaker

LONDON - B2B data company Mardev has enhanced its DecisionMaker database and has launched a prospect matching process called DecisionMaker Portrait.

Share this article

The DecisionMaker database now contains more than 2.8m UK business records and 5.2m global business records. There are 4.39m European contacts and 385,000 North American contacts.

Mardev has also updated its Electronics and Food & Hospitality contacts.

The new DecisionMarker Portrait service allows marketers to identify prospects from the database who most closely resemble their existing customers.

The client's customer database is matched against the DecisionMaker database and a range of demographic fields is attributed to the customer base.

The model identifies the importance of each demographic variable when looking at a customer profile.

Mardev will then analyse the combination of these fields and develop a propensity model. Each prospect from the DecisionMaker database is allocated a score based on the propensity for the prospect to show the same demographic and combination of characteristics as the customers, and the best scoring records are recommended.

The model will also predict the selection that will deliver the optimum return on investment. Using information supplied by the client, such as cost per contact and sales yield, the model will calculate at which point contacting more prospects reduces ROI.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Back to top ^