Churchill reviews Vic Reeves ad tie

Churchill Insurance is considering terminating its nine-year association with the comedian Vic Reeves after he was charged with drink-driving.

Following an incident on Good Friday, Reeves, whose real name is Jim Moir, was arrested and charged with drink-driving and leaving the scene of an accident.

After details of Reeves' arrest broke in the national press, Churchill decided to pull its current TV ads, which feature his voice. It is now deciding whether to drop the comedian altogether.

A Churchill spokeswoman said the company took road safety very seriously and was reviewing the situation as it was 'extremely concerned' about the incident.

Reeves has provided the voice of the nodding dog brand icon in Churchill's ads for nine years.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners