Poker faces for Gordon and Tony as PartyPoker tests the candidates
LONDON - Poker website PartyPoker.co.uk questions the poker faces of the party leaders in a new outdoor advertising campaign, which asks Tony Blair and Gordon Brown 'Got a bad poker face?'.
As well as featuring Labour's head honchos, the campaign, which runs until May 11, features the Tory Party leader Michael Howard and Liberal Democrat chief Charles Kennedy.
The election-themed 96-sheet poster ads will be visible across 32 sites in London. They were developed by copywriter Anthony Smith and art director Murray Partridge.
The first three executions feature images of party leaders matched with relevant poker straplines the Michael Howard poster for instance asks: "Good at bluffing?" while the Charles Kennedy execution observes: "No one to play with?".
The creative is designed to illustrates the most important part of playing poker online; that no matter what your skill level is, you can still play poker and take advantage of the opportunity offered by the 10s of thousands of players simultaneously playing whether you are playing for free or real money.
Vikrant Bhargava, group marketing director of PartyGaming, parent company of Partypoker.co.uk, said: "Building on our initial burst of national print advertising that broke at the beginning of April, featuring the King, Queen and the Jack playing cards, we're aiming to consolidate our position as a leading player in the UK, a fast-growing poker market. The ads are designed to introduce an element of fun in an otherwise serious election campaign."
The online poker market is hugely competitive and PartyPoker is competing against the likes of 888.com, Ultimatebet.com, Paradise Poker and the World Poker Exchange.
PartyPoker recently appointed Borkowski PR to handle its UK consumer PR in an attempt to drive British punters to the site.
PartyPoker is run by PartyGaming, a Gibraltar-based firm, which brought in Financial Dynamics to handle corporate and City PR earlier this year as it announced in February that it was looking at floating in London in a deal that could value it at more than £3bn
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