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Investment in technology improves Abacus offering

LONDON - Abacus UK has introduced new data models following the completion of an infrastructure upgrade costing £1m.

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There are two new analytical models on offer the first of which is called Optimal. This finds new incremental names for clients by defining a prospect universe by comparing the client's responders with the whole Abacus Alliance database rather than pre-selected categories, then picks the best selections.

The second model is called Chaid Plus, and it divides the prospect universe into clusters based on historical purchase patterns, then models them to identify the best prospects.

The upgrade has also brought all of the company's technical operations in-house and a new data server has doubled storage capacity and improved response times.

Andy McDermott, managing director of Abacus UK, said "With response times already reduced by 30% and the introduction of two new analytical models we are truly enhancing our offering to members and reinforcing why we are the best solution out there."

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