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NOP World awarded Kwik Save mystery shopping business

LONDON - NOP World has won the mystery shopping contract for supermarket chain Kwik Save after a competitive pitch.

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NOP World's Mystery Shopping division will conduct 2,000 surveys on shopping visits to more than 500 Kwik Save stores each year to test the stores' customer service programme.

The results of the fieldwork visits will be used to drive new strategies for improvement across the supermarket chain, using NOP World's Cyber Shop system.

Chris White, global chief executive of mystery shopping at NOP World, said the company's research would help shape the future of the Kwik Save brand, which is part of the Somerfield supermarket group.

"By providing a complete picture of the actual customer experience, we deliver results that will help shape the brand-strengthening programme," White said.

Pic: Somerfield

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