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Love Island's Lady Isabella Hervey is new face of Playboy UK

LONDON - 'Celebrity Love Island' star Lady Isabella Hervey is swapping her bikini for raunchier outfits to become the face of Playboy UK.

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It girl Hervey, who famously rowed with former 'Hollyoaks' actor Paul Danan over his fling with Playboy model Nikki Ziering, is to follow in her love-rival's footsteps by representing Playboy's TV channels and website.

Hervey, 23, poses in this month's Playboy magazine in a selection of naughty outfits including a bunny girl dress and lacy black lingerie.

Hervey was one of 10 contestants on ITV reality show 'Celebrity Love Island' in May, which also included Abi Titmuss, who had a similar job working at Richard Desmond's Fantasy Channel.

The hiring of Hervey comes as Playboy TV lauches a media relations campaign to back the relaunch of its UK website and the release of the Playboy UK credit card later this summer.

The card is aimed at "aspirational men in their late 20s to early 30s with disposable incomes who enjoy the finer things in life".

Hervey also appeared on Channel 4 sports reality show 'The Games' where she beat three other contestants including 'Blue Peter' presenter Katy Hill and glamour model Jodie Marsh to win the women's gold and £15,000 for charity.

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