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Sky One launches online dating service through DatingDirect

LONDON – Sky One has signed a deal with DatingDirect to give users of its website access to the company's online dating service through its homepage.

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Visitors to Sky One's website will be able to search for their perfect partner on the Sky-branded dating section using DatingDirect's database of 2.5m potential partners.

Sky One joins the likes of Daily Mail, ITV and Channel 4 in launching its own online branded dating proposition through DatingDirect.

"This is a great addition to our portfolio," Darren Richards, CEO and co-founder of DatingDirect, said.

Launched in 1999, DatingDirect now has more than 580,000 users, 140,000 more than its closest competitor, according to research by Nielsen/Net Ratings.

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