Yamaha pushes surround sound technology with mailer
LONDON – Yamaha has embarked on a direct mail campaign targeting likely home cinema buyers to boost sales of its innovative YSP-1 multichannel surround-sound system.
The campaign is targeting 10,000 ABC1 consumers in London and the south east, encouraging them to test the product in stores and enter a free prize draw for a free 42-inch plasma TV worth £2,999.
Silver Chair, which was appointed by Yamaha earlier this year, gave the mailing a design mirroring the simplicity of the product, which offers surround sound from one box with no wires.
The agency recently appointed a new art director, Nikki Jedelhauser, who is working on the Yamaha account. She previously worked at Euro RSCG and Burnett Works after leaving South Africa where she worked at JWT.
Jeremy Curtis, sales manager at Yamaha, said: "Yamaha has introduced a true technological breakthrough with our digital sound projector and this is just the start of our communication campaign."
The YSP-1 includes 42 digital amplifiers, which power 40 sound beam drivers and two bass drivers, to deliver multichannel surround sound in one box, and is ready to connect to TVs and DVD players.
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