On-Idle wins three-way pitch to design The Variety Club's website
LONDON - The Variety Club has appointed On-Idle to redesign its website with the aim of making it better reflect the work it does in improving the lives of sick, disabled and disadvantaged children.
The agency was appointed following a three-way pitch to improve accessibility at the site and help the charity manage its own content so that it can keep audiences up to date with events and appeals.
The redesign will reflect the dynamic nature of the charity and reinforce its strong business focus, while retaining an element of fun for the children, which are at the heart of the organisation. The new site will be launched in autumn 2005.
Along with the relaunched website, the Variety Club has unveiled an updated version of its logo, with a top hat added to its heart motif, reflecting the charity's heavy backing by the showbusiness world.
Simon Walsh, head of press and public relations at The Variety Club, said: "The redevelopment of the site presents an opportunity to enhance communication with current contributors, while opening up new channels for potential sponsors, donations and supporters."
On-Idle, the London-based independent design and web agency, was established in 1999. It has clients in the media, banking, travel, charity and education market sectors.
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