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RSA Direct unveils affuent and VIP travellers details

LONDON - RSA Direct, the data and direct marketing consultancy, has added 150,000 affluent travellers to its list portfolio.

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The firm has signed an agreement with Priority Pass, the world's largest independent airport VIP lounge access programme for business travellers.

Richard Gibson, commercial director of RSA Direct: "The Priority Pass list is a great coup for RSA Direct. Lists of affluent travellers are very few and far between.

"The average individual income of the Priority Pass database is in excess of $100,000 a year and they make at least 15 trips a year."

RSA Direct has cleaned the Priority Pass International Travellers list, which contains information on mostly male senior managers, who are typically aged over 30.

"This list is ideal for publishers, consumer goods, charities, mail order and financial services," Gibson said.

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