Polo Ralph Lauren loses trademark battle with US Polo Association

LONDON – Polo Ralph Lauren has lost a legal case in the US in which it sought to stop a rival clothing company and the US Polo Association using four logos it said were similar to its own trademark polo horseman.

The civil jury at the US district court in Manhattan ruled that three out of the four logos did not infringe on Polo Ralph Lauren's trademark and one did.

The US Polo Association and clothing company Jordache said that the decision was a "knockout victory" and they would launch an advertising and marketing campaign for their range.

David Cummings, president of USPA Properties, said: "Since 1984, the US Polo Association has been trying to co-exist with Polo Ralph Lauren, but it appears they wanted nothing more than a monopoly on the sport. That has ended today with this ruling."

Polo Ralph Lauren lawyer Leslie Gordon Fagan claimed that the USPA and Jordanche had sold $32m in merchandise since 2000 by infringing Polo Ralph Lauren's trademark.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners