Additional Information


Sara Lee moves £170m pan-European media account into OMD

LONDON - Sara Lee International has consolidated its £170m pan-European media planning and buying business from nine agencies into Omnicom's OMD.

Share this article

OMD will handle media for all 17 European markets, compared with the previous five markets it held prior to the review in June.

The consolidation includes the £11m UK account, which had been held by Publicis Groupe's ZenithOptimedia. Other agencies to lose business include Aegis Group's Carat, WPP's MindShare and Havas' Media Planning Group.

The consolidation comes into effect in January 2006.

The company, part of food manufacturer Sara Lee Corp, said it had moved the account into one agency "to create more synergy, efficiency and economy of costs".

The review covers household and bodycare brands including Brylcreem, Radox, Sanex, Ambi-Pur and Kiwi shoe polish, coffee and tea brands, and bakery products.

Creative for household products, handled in the UK by Grey and WCRS, is unaffected by the decision.

A review last year saw Sara Lee consolidate its $200m US account into Publicis Groupe's Starcom.

The consolidation saw agencies including ZenithOptimedia, OMD and Media Planning Group, the Martin Agency and Mullen all lose business.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Back to top ^