Additional Information


Content

Yahoo! bows out of AOL takeover race

NEW YORK - Yahoo! has reportedly ruled itself out of the running to buy a stake in Time Warner's AOL, citing integration problems, in a move that still leaves the door open for Microsoft and Google to emerge with a bid.

Share this article

The Bloomberg news service says Yahoo! spokeswoman Joanna Stevens has confirmed it will pass up on the opportunity due to the potential upheaval involved in integrating the two brands.

The news service also quotes analyst Scott Kessler, of Standard & Poor's in New York, as saying this latest decision makes sense as Yahoo! has far less to gain from linking up with AOL than rivals such as Google and Microsoft.

It was previously speculated that Yahoo! was one of a number of suitors, following an announcement by Time Warner's chief executive Richard D Parsons last month that serious discussions with partners were under way.

Financial sources in New York claim that Microsoft is now the front-runner, in a move that could see its MSN brand merged with AOL.

Last month, it emerged that Google may be linking up with Comcast to make a bid of as much as $5bn (£2.9bn). This would involve taking over the AOL Instant Messenger Service as well as AOL.com.

AOL's websites are the second most visited in the US behind Yahoo!.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^