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COI appoints operational DM roster companies

LONDON – The COI has finalised its direct marketing roster, which includes field marketing, contact centres, mailing services and data suppliers.

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With the new roster, the COI has expanded the number of field marketing agencies it can call on.

Marc Michaels, director of direct and relationship marketing at the COI, said: "Since the last roster review there has been growth in operational areas such as field marketing with a greater need to make contact a 'real' experience in an increasingly 'virtual' world. COI has increased its access to suppliers with experience in directly engaging citizens to influence behaviour.

"Reaching diverse audiences is a key element of government marketing activity. Data groups selected will offer improved analytical, profiling and segmentation capability as a basis for informed and effective marketing strategies."

The companies selected are:

Field Marketing:
Carlson Marketing Group;
CPM;
LoewyBe;
Lime;
Headcount.

Contact Centres:
Club24 Limited Trading as Ventura;
Promotional Logistics limited trading as Prolog;
Two Ten Communications Limited;
Acxiom Group;
Careline Services Limited;
Pell & Bales Limited;
Carlson Marketing Group;
EWA Limited;
TXT4 Limited;
Eckoh Technologies;
Orchestra Group;
Broadcasting Support Services;
Broadsystems;
SR Teleperformance;
Sitel UK;
CPM United Kingdom;
Dataforce Group;
The Listening Company;
Inkfish Call Centres;
iSky Europe;
The Essentia Group.

Mailing Houses:
Vertis;
Stream GWC;
K2 Group Limited;
Polestar;
St Ives Direct;
Dataforce Group;
Promotional Logistics Limited trading as Prolog;
E Christan & Company;
Orchestra;
Mail Marketing;
Accelerated Mail & Marketing;
Response Analysis and Mailing.

Data Companies:
Alchemetrics;
The Database Group;
Talking Numbers;
Fuel;
Experian;
TMW;
CACI;
Vertis;
Metamorphix;
Identex;
Occam;
PHD;
Acxiom;
Conduit.

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