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BBC London redesigns titles to include viewers' images

LONDON - BBC London has revamped the title sequence and identity for its bulletins to include images taken by viewers.

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The new look, which has been developed by Red Bee Media, launches this week and will feature different images each day.

Red Bee has provided an initial library of 600 stills and moving images, but has designed the sequence so that viewers' efforts can be added each day.

The newly created identity, overseen by Red Bee design director Simon Crabtree, also includes a red-and-white design and diagonal wipe sequences to provide a divide between headlines.

Red Bee Media was formerly BBC Broadcast, the broadcast and design service arm of the BBC. It was renamed last month following its acquisition by the Macquarie consortium for £166m in June.

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