Desperate Housewives is unlikely export to China
LONDON - 'Desperate Housewives' is set to follow former US president Richard Nixon and Wham! as the latest unusual export to China.
The drama about the lives of suburban housewives is to be dubbed into Mandarin and shown as three back-to-back episodes a night on the state-run CCTV8 television channel, according to a an announcement by Walt Disney, which broadcasts the show in the US on its ABC network.
The airing of the steamy show is seen as a major cultural departure for the Chinese government, which is known to shy away from allowing sexually and politically sensitive programming.
Other unlikely exports have included Richard Nixon, who in 1972 became the first US president to visit China, and in the 1980s Wham! were the first mainstream UK pop music act to perform live in the country.
This latest development for 'Desperate Housewives' adds to an already successful year in which it has been taken on by more than 200 territories and was also the top-ranked show in Singapore, where three quarters of the population are of Chinese origin.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Latest jobs Jobs web feed
- Marketing Manager Ball & Hoolahan £68,000 + Car/Car Allowance, London
- Senior International Agency Sales Manager - Mobile Salt £70000 per annum + strong bonus and great bens, London (Central), London (Greater)
- Research Director - Consumer Tech Trace £80k to £110k depending on experience, South East England / London (Greater) / London (Central), London (Greater) / London (East), Londo...
- Head of Marketing The RSA Circa £60,000 per annum (commensurate with skills and experience) + benefits, London (Central), London (Greater)
- Research Director - Pharma / Healthcare Trace £80k to £110k depending on experience, South East England / London (Greater) / London (Central), London (Greater) / London (East), Londo...
- Senior Consultant - Marketing Strategy Trace c. £60k, South East England / London (Greater) / Surrey / London (West), London (Greater) / Twickenham, Lo...