Additional Information


Content

Experian launches Dutch goneaway suppression file

LONDON – Experian is launching a goneaway suppression file in the Netherlands, the first time a standalone suppression file has been launched in the region in 10 years.

Share this article

Goneaway Filter provides businesses with up-to-date home mover information to protect local and international businesses operating in the Netherlands from financial, fraud and brand image risks posed by sending marketing to consumers' old addresses.

Until now, businesses had to use bundled suppression services in order to remove goneaways from Dutch mailings.

Pieter Stroop, senior manager for Experian's Dutch marketing services division, said: "By launching our new suppression file, we are providing the market with choice and a cost-effective alternative to having to suppress across the board just to remove goneways from mailings."

Goneaway Filter is accessed through Experian's Interact site or the Dutch Marketing Services Bureau.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^