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Prospect Swetenhams launches affluent consumer file

LONDON – Prospect Swetenhams is launching a 'Tiscali' list, which featuring over 1m affluent, predominantly UK male consumers with internet access.

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The file will contain postal and email addresses of customers of Tiscali UK, one of the largest internet service providers in Europe with more than 4.5m active users.

Karen Grant-Bond, B2C list manager, said: "Key characteristics of the file advocate that it will work extremely well for a whole host of goods and services, including mail order, financial, publications, travel and a wide range of leisure pursuits."

The base rental for the file is £160,000 for 0-12 months recency and £140,000 for 13-24 months.

Prospect Swetenhams recently took on the management of a file for mail order brand Mini Marvellous, offering more than 18,000 ABC1 mothers of children aged between two and eight.

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