Channel 4 dishes up cold turkey to heroin addicts
LONDON – Channel 4 is getting ready to serve cold turkey to three heroin addicts as they aim to get off the drug for a live TV series.
Independent production company Firefly, behind Gunther Von Hagens' series 'The Autopsy', is installing 'Big Brother' style cameras into the treatment clinic, tracking the heroin addicts over a week as they try to overcome the drug.
The as-yet-to-be-named series is to be broadcast twice daily, with a 30-minute pre-recorded morning show and a 30-minute late evening episode, which will feature live action from the clinic.
The show was jointly commissioned by Channel 4's science and education department and will be used in schools to train 14- to 19-year-old pupils on the dangers of drug use.
Co-director Nick Curwin said: "The idea is to demonstrate the extent of the grip heroin can have on people. It's a campaign piece without being worthy."
The show is due for broadcast in February.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Latest jobs Jobs web feed
- Account Director - Retail to £50k Network Career Consultants £45000 - £50000 per annum, London
- Mid-Senior Print Designer | Contract | London Salt £200 - £300 per day, City of London
- Retail Marketing - Account Executive Barclay Meade £24000 - £27000 per annum + Benefits, City of London
- Marketing Manager Barclay Meade £45000 - £50000 per annum + Benefits, Reading
- Senior Product Manager Barclay Meade negotiable, Oxfordshire
- Data Planning Manager Barclay Meade £35000 - £40000 per annum + Benefits, City of London