Additional Information


Content

Baileys to sponsor new network radio chart show

LONDON - Baileys Irish Cream has signed a seven-figure, one-year deal to sponsor 'The A-List', the new network radio chart show aimed at adults aged 25-45.

Share this article

Launching this Sunday, the chart will be presented by Melanie Sykes and Heart 106.2's Nick Snaith at 4-7pm.

'The A-List' will be aimed at a mature audience of 25- to 45 year-olds and will offer listeners a more "relaxed feel" in comparison with other more faster-paced charts. It will include a mix of lifestyle chat, celebrity interviews, entertainment news and contemporary music.

The show will be the first UK chart to focus on the biggest-selling artists rather than the biggest-selling tracks.

Christina St Croix, Baileys GB brand manager, said: "The mix of lifestyle chat with an artist-led chart will epitomise the contemporary and easy-going attitude of Baileys."

'The A-List' will be managed by Hit40uk and produced by UBC Media. It is to be broadcast across 50 radio stations, including Heart, Real Radio and Century Networks.

Rob Corlett, managing director of Hit40uk, said: "Baileys is a fantastic brand for the 'The A-List' and we are delighted that it is on board."

The chart will be compiled from airplay statistics, album and single sales (including downloads), and music DVD sales. 

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^