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Signs of downturn in table football sales as new-media agency productivity soars

LONDON - People working in new-media agencies appear to be playing less table football and working harder, according to research showing that productivity across the industry has improved.

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Average revenue per head has leapt to £92,319, compared with between £66,792 and £78,956 in previous years, according to the New Media Agencies Financial Intelligence report.

The report looks at the finances of 35 new-media companies working across a number of different areas, such as mobile content, digital media planning and buying, and creating advertising.

It revealed that for the first time in four years, the agencies, in aggregate, had achieved an operating profit per employee instead of a loss.

Bob Willott, author of the report, said: "Only four out of 35 companies incurred an operating loss, the smallest number since our annual survey was first published in 2002."

He added that 13 of the companies had earned an operating profit in excess of £500,000.

The report found that companies working in newer areas of new media had performed the best overall when looking at profits, profit margins and other indicators. WIN, which provides technical facilities for mobile communications, came first, while iTouch, the mobile content firm, was at number two.

Oyster Partners was at number five on the list, followed by i-level, Outrider and Agency.com.

Top 10 Best Overall Performance - New Media Agencies
1 WIN
2 iTouch
3 Nettec
4 Sapient
5 Oyster
6 i-level 
7 Outrider
8 Agency.com 
9= Dare 
9= 3T Productions 

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