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TNS to measure adspend on pan-European TV channels

LONDON - TNS Media Intelligence has become the first group at world level to measure advertising expenditures on pan-European TV channels, including BBC World and CNN.

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TNS, which explores the media and offers a full range of insights and analyses, is taking over as the only group to measure adspend on pan-European TV.

TNS customers will be able to gain access to advertising data and study in-depth the portfolio of a pan-European TV channel, carry out a competitive analysis, study a media plan, compare media plans and make annual comparisons.

Julie Jeanson, marketing adviser in charge of the pan-European market in the Adex division at TNS, said: "With a view to offering our customers the most complete strategic information, we have developed a whole range of high-performance tools to allow them to react instantly to market developments."

The eight channels to be monitored, including BBC World and CNN, are CNBC Europe, Euronews, Eurosport Pan-Euro, MTV, Discovery Channel and TV5 Europe.

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