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Global battle for Unilever hots up as Mehra quits Lowe

HONG KONG - Omnicom Group has fired the latest shot in the battle for Unilever, luring Interpublic Group's Lowe Worldwide global head on the account, Asit Mehra, reports Media Asia.

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It's understood Mehra, Lowe's London-based account chief and global planning director on Unilever, will head up DDB's global account in a similar position. Sources revealed to Media that Mehra's resignation was handed to network chiefs on Sunday, but added he was still attempting to negotiate a reduction of the required six-month notice period.

It remains unclear whether Mehra will be replaced, with insiders saying that Lowe's current structure, with global leaders assigned to individual brands, makes such a move unnecessary. Mehra will report to Omnicom CEO John Wren.

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