Slice unveils holographic pack for latest Aquafresh launch
LONDON - Slice Design has unveiled the brand and package identity for the latest Aquafresh toothpaste, called White and Shine.
The brand is set for a global launch with the design created to convey the brand's themes of polishing away stains and imperfections on teeth.
According to the agency the design uses a "crisp cosmetic feel" using holographic style "pillars of light" designs to emphasis the "shine" aspect of the brand.
Alan Gilbody, Slice Design creative director, said: "Our idea was to create a pack that used reflections to emphasise the dual nature of the product.
"This is achieved with a two-tone holographic board and the mirroring of the typography. The result is a pack that leaps off the shelf, distinctive and individual."
Dave Thomas, Aquafresh global innovation manager, said: "Shine is a new and differentiating proposition for consumers and Slice was able to bring this to life in a simple yet effective way.
"Research shows that not only were consumers able to understand the product promise through the pack communications, they were drawn to and persuaded to buy it."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Latest jobs Jobs web feed
- Marketing Manager Ball & Hoolahan £68,000 + Car/Car Allowance, London
- Propositions Marketing Manager Harvey Nash £35000 - £40000 per annum, Walsall
- Paid Social Manager Lipton Fleming £32000 - £42000 per annum + excellent benefits, London
- Events Marketing Manager Stopgap £40000 - £50000 per annum, London
- Agency Account Manager/Director (Outdoor) Lipton Fleming £30000.00 - £35000.00 per annum + 25% bonus, London
- Head of Brand Marketing Stopgap £60000 - £70000 per annum + benefits, Surrey