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Cedar hires Kenward for new business role

LONDON - Kate Kenward, former European communications manager at Tourism Australia, is joining Omnicom-owned customer publisher Cedar Communications as account director and marketing consultant.

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She will be tasked with developing new business and managing two of Cedar's long-standing magazines, Nikon Pro and the Chartered Insurance Institute's The Journal.

Perth-born Kenward left the Australian tourism marketing body last year after a decade in the role.

"I probably had the best job in the world at Tourism Australia, but it was time for a new challenge and direction," she said.

Tourism Australia most recently hit the headlines when it threatened legal action over a spoof version of its M&C Saatchi-produced "Where the bloody hell are you?" ad that has itself courted controversy.

The UK's Broadcast Advertising Clearance Centre originally ruled the ad could not appear on television in this country but later rescinded its decision.

Mark Jones, Cedar communications' editorial director, said: "Kate is a first-class thinker and strategist, especially in the travel arena. All agencies need someone who can bring the client perspective to what they do. Kate will deliver that insight."

Cedar Communications' clients include Bank of Scotland, British Airways, Tesco and Heathrow Express.

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